A Non-Blogwriters Blog
I am trying to piece together the content for the UniCycle website.I have delegated the design and want to take ownership of the content, the blogging and the telling of the world about my idea!
I am reading as much as I can , not easy with ankle-biters, husband, a new fixie-up house, but today is the day.
Its pouring outside, the fire is lit and the lego is out, so the rest is up to me.
www.good.is/post/a-tale-of-two-protests-why-slutwalk-works-better-than-occupy-wall-street
This article deconstructs two protests occurring in Washington at the same time.
Q. Why go to one on your lunch break and not the other?
A. The message.
One protest conveys a clear, focused message. It isn’t complicated and it hasn’t been contaminated with other information.
The messengers are recognizable citizens. You will invest into the protest because you can recognize yourself in the crowd. They are approachable, almost predictable, and you don’t feel intimidated by their presence.
I think these observations can be transferred to the writing for the UniCycle website.
- I have a clear, strong focused message. It has take time to get to this, but I think “Saving Money, Saving the Environment” captures all that I am trying to convey.
- I have simplified the message so that it is not diluted with other points. Originally I had also wanted to educate on ethical sourcing of garments, but this is a too complex issue to weave into the project.
- I am providing a solution to a problem and not bouncing the problem up the food-chain.
- The simple ask hasn’t been asked, because it is not a simple one!
Another article that I am referring to is:
http://blog.kissmetrics.com/copy-without-gimmicks
This breaks down the writing process into 4 keys, with a lot of good tips in the mix.
Focusing on telling a story, rather than writing, has removed about 70% of the brick wall I was facing. I can do that!
Using clear language to “speak human” and following my gut, (“if it doesn’t feel good to write, it won’t feel good to read”) makes the process simpler with every key stroke.
Following the Narrative Structure, I should be able to get the UniCycle story across so that readers can invest.
The combination of these two articles have given me some beef get my teeth into!